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About Us
Big Apple Jewels, located in the heart of New York City's famed Diamond District, has proudly served customers since 1980.The story of Big Apple jewels spans over 45 years as a third-generation family business, our roots in the diamond industry run deep, built on decades of trust, craftsmanship, and dedication.
Our Story
The story of Big Apple jewels spans over 45 years as a third-generation family business, our roots in the diamond industry run deep, built on decades of trust, craftsmanship, and dedication. Zak Nissanov transitioned from a successful career on Wall Street after the tragic events of 9/11 to pursue his true passion—continuing his family's legacy in fine jewelry and diamonds. With a commitment to quality, integrity, and personalized service, Zak brought a modern vision to the timeless art of jewelry making. Today, Big Apple Jewels is known for its exceptional selection of diamonds and custom designs, blending tradition with innovation to help our clients celebrate life’s most meaningful moments. Whether you're searching for the perfect engagement ring or a one-of-a-kind piece, we’re here to guide you every step of the way.
Our Mission
At Big Apple Jewels, our mission is to offer exceptional jewelry and a personalized shopping experience. We focus on building genuine relationships with our customers, providing expert guidance, and ensuring satisfaction. We take pride in treating every client like one of our own—offering trusted expertise, ethically sourced materials, and pieces designed to last a lifetime.Our commitment to quality and integrity makes us a trusted destination for all your jewelry needs, celebrating life’s special moments together.
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Unparalleled Prices
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